Ahead of this weeks Economist Emerging Markets Summit in London, Lord Jones issued a report urging UK businesses to continue exploring the BRICs while tapping into other emerging markets.
Speaking about the Tomorrows Markets report Lord Jones says: BRIC markets will continue to dominate future investment flows but investors are likely to become more adventurous as they seek out lower costs and richer consumers. This is expected to take investors deeper into the relatively untouched regions.
According to Lord Jones, beyond the BRICs Vietnam was shaping up as the most attractive new emerging market, with its low cost base ands sizeable population. Mexico, the UAE, Ukraine, Indonesia and Singapore are also seen as attractive new markets, with their progress in market reforms, trade liberalisation and governance.
The study revealed emerging market revenue accounts for nearly 30 per cent of total revenue of the 560 companies surveyed, a further 34 per cent say they will enter three or more emerging markets over the next five years.
